I like Bridgestone. Never had Goodyears, but I would only get them for specialty purposes (racing, off-roading), not all-year regular passenger car tires.
I like my Blizzaks. They've gotten me through some dicey whiteouts and snow storms.
Wife and son drive Blizzaks - she on her 4Runner here in New England; son who lives in Denver and does a ton of snowboarding (Jetta). Both very happy with them.
We have Blizzaks WS90s on our CX5. They were on our Highlander before that. This will be season four on them and they will be replaced because of age, not wear. I love the Blizzaks and will buy them again for sure. Great ride, great grip in all conditions, and surprising longevity.
My Mazda3's all have had Blizzak WS60's, 80's and my 3rd gen is on WS90's. Love them!
I had a set on my Explorer last winter and was seriously impressed. They actually ended up being just about perfect - more compliant than my 21" Pirellis, but far firmer, quieter, and enjoyable than I could have ever hoped for. Performance in the snow was incredible
I had WS80s on my Mazda 6 for 6 years and they still had lots of tread left when I traded the car in. I had WS90s on my ATS and they were excellent too.
I was always a Michelin buyer because they were consistently quiet and long lasting offering excellent all around performance. 20,000 mikes ago I replaced the OEM tires on my Mk7 Jetta R-Line with the Turanza Quiettrack and am pleased without any regrets.
Had the Conti All Seasons last winter and was not real happy how they performed on ice/snow. Wife was slipping and sliding all over, especially in single digit temps. Took advantage of a Costco Bridgestone deal and got the Blizzak snow tires for about $700 after installation. Haven't had a chance to test them yet in the elements, but the ride is very quiet although a little more floaty/soft. Can't take the corners as fast as you would with the Conti's.
Mine came with Bridgestone Potenza RE97AS, and I hate them.
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