I've been running the NGK since I'm pretty sure they are the OE manufacturer. Subaru is charging crack prices for those coils.
I would get NGK, Denso or Motorcraft coils though, you don't want to cheap out on critical parts like this.
If you do replace a coil, go with OEM or quality aftermarket parts. Cheap coils cause new problems. The Hitachi coils on RockAuto are probably alright.
I got the coil conversion kit from import car parts and GD 2.0l coils. The new age coils needed to be trimmed a little from the edges to fit. I bought hitachi coils instead of oem diamond ones and saved a lot of money. They work perfectly.
I have NGK coils and plugs on my B14NEH. No issues at all.
Next time I'd just get the proper Hitachi coils and Denso/Ngk plugs. They don't even cost much more. The Fit is pretty sensitive about using proper plugs/coils.
Get a Denso or NGK coil. You can try an auto parts store coil (do NOT get one from Amazon) and if it solves it, order the Denso or NGK.
I installed ngk coils originally and they lasted the longest ( around 8k miles before the first one went ).
NGKs product quality has diminished but a brand new set of 6 in and 2 of the six aren't working after about 2 months
NGK gave me troubles on one of our old LR3s
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If choosing ignition coil across many manufacturers, check the part ranking. If your choice is down to two brands, the PartReview part comparisons help.
We compare ignition coil across these categories:
In March 2026 on PartReview, ignition coil HITACHI were overall better than NGK.
Ignition coil NGK and HITACHI were equally popular according to data in March 2026.
By vote balance, ignition coil HITACHI surpassed NGK:
By number of reviews, ignition coil NGK surpassed HITACHI:
In March 2026, according to PartReview, ignition coil NGK led more car-specific ratings than HITACHI:
NGK are chosen by owners of cars such as: Honda Civic, and others.
Ignition coil HITACHI have not yet taken leading positions in car-specific ratings. You can help by adding a review and specifying your car.
If this comparison didn’t fully answer your question, there are many others on PartReview.
For example, comparisons of ignition coil NGK with: Bosch, Denso, DELPHI, MSD, APR, OEM Volkswagen, BERU, Bremi, Duralast, OEM Audi.
Also available: comparisons of ignition coil HITACHI with: Bosch, Denso, DELPHI, MSD, APR, OEM Volkswagen, BERU, Bremi, Duralast, OEM Audi.
You can also see who is better among other ignition coil manufacturers: Bosch or Denso, Bosch or DELPHI, Bosch or MSD, Bosch or NGK, Bosch or APR.
