I'll run mine 'till the wheels fall off. It's been relatively trouble free - most all problems were fixed while it was under warranty. Front pads & rotors were replaced twice, latest at 30K. So far, so good, but the rear pads are ready for replacement now - will replace rotors also.
For example, Maxxis MA-Z1's cost me $135ea and last about 30,000kms, but the Bridgestone Adrenalin RE001's on my car at the moment can get about 60-80,000kms, but cost $185ea.
I had the WS-50 on my Miata (came with it) and they were fanfukintastic in snow and ice but lasted about 20,000 miles total before turning into slippy dangerous banana peels while still showing 6/32 remaining.
Last winter I made the switch from studded Pirelli Winter Carvings to studless Bridgestone Blizzak WS60s... I was extremely impressed with them. Worked great in the white stuff.
I have the potenza pole position tires on my jetta and I will be getting a new set of the potenza tires come spring they handle wear and ride great for my jetta.
I loved the 960's I had on my mkV GTI. I thought they were a great replacement for the RE050's that came stock on the car. I thought the grip on the dry was very similar between the two, but the 960's were better when the weather got bad--as well as lasting longer.
FWIW, my WRX came with a set of the Bridgestones when I bought it. I had zero problems running year-round, and we get some snow here.
I've experienced the Bridgestones on my Volvo for nearly two years, and am fairly impressed with their performance... for an all-season. Dry grip is great and treadwear is respectable.
I'll repeat the recommendation for the General Arctic Altimax and currently have them on my 2012 Golf. My previous Audi A4 had Blizzaks in the winter, they handled poorly (soft sidewalls) and wore very quickly but stuck well in our wet snow.
I had a set of RE050A Pole Position, they wore out in about 10k miles. All highway miles!
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