Go with Nokian Hakks.
I run studded Hakks on two of my cars, best winter tires I've ever had.
If Hakka R3 is available in your size, buy Hakka R3 and don't consider anything else. They really are that good. I've had R2 and R3, both amazing.
I've had my Hakka 7s on my Mazda3 since 2014 (so going on 7 winters now). They're showing their age but not their wear. Mine are studded (as all 7s are) and I love the fact that they offer exceptional performance on snow and on ice.
I have Hakka R2's on my Golf R and they are spectacular. Zero complaints, other than the price. To me they are the Pilot Sport 4S of the winter tire market: if you have unlimited budget you just buy them.
Nokian's all day. We had the WR G4's on our Outback and I was smitten. They were my first experience with all-weather tires and I can't stop plugging them.
I am looking at the Nokian Tyre One All-Season for my 18" wheels also. Both Kyle and Consumer Reports say they have good (low) rolling resistance. They start with 11/32 in. tread, vs. the Primacys with 8/32 in. They are warranted for 70,000 miles, vs. 45,000 for Primacy. Noise and comfort are rated good by Consumer Reports.
The first winter I had my current car, I went out and bought a set of generic steel rims and Nokian Hakkapeliitta's. Expensive but oh so worth it.
I also have the Nokian Hakks as mentioned by others.
Studded Nokian Hakkapeliitta 9, give them their own rims, 4-5 years of always being able to stop, going is easy, it's stopping that matters.
I had a set of Nokian Rotiivas with similar cracking, 30k miles on them and 50% tread left, but the tires were 5 years old. I had a blow out and nearly flipped my truck. Replace them
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